And the winner is

Auszug aus dem Buchreport 9.2005 (german)

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DECEMBER-6-2001

Former press release and former Awards

THE BEST IN THE WORLD

GOURMAND WORLD COOKBOOK AWARDS 2001

DECEMBER 6, 2001

1.- The Objectives

To reward those who "cook with words".

Help readers find the best out of the 20000 food and wine books produced every year.

To help publishers with international rights to translate and distribute food and wine books.

To create an opportunity to access the major markets in English, German, Spanish or French for books originated in other languages.

To increase knowledge of , and respect for, food and wine culture, which promotes peace.

2.-The Rules

All books published between October 2000 and November 2001 qualify.

Manuscripts and publishers proofs are also accepted if they are produced in the same period.

Books are only accepted in their original languages.

There are no entry fees. The competition is free and open to all.

Books may be entered by anyone : authors, publishers or even readers.

3.-The Process

In 2001, over 3000 books were received, from 51 countries, in 31 languages.

Approximately 600 books were selected and nominated.

Books competed initially in their own language, with an average of 10 winners per language. The major competition is in English, which represents half of the world production and includes books from 15 countries.

The winners in each language were announced in November, and compete for the Best in the World, announced on December 6, 2001 at the Truffles Gala Dinner in Sorges, Périgord, France.

4.- The Jury

French and Swedish books had their own juries.

For the French, it is the jury of "Prix La Mazille" of the Salon International du Livre Gourmand of Périgueux, with 10 members presided over by Senator Xavier Darcos, Mayor of Périgueux.

For the books in Swedish, it is the jury of the Swedish Cookbook Awards, in Grythyttan, with 12 members, founded by Carl Jan Granquist.

The international jury for all other languages and the Best in the World is composed of :

  •  Edouard Cointreau, Chairman of the Awards Committee.
  • Dun Gifford, President of the Oldways Exchange and Trust Foundation (USA)
  • Oscar Caballero, journalist (Argentina)
  • Prince Franz-Wilhelm of Prussia (Germany)
  • John McEwen, Chairman, West175 Media Group (New Zealand)
  • Jean Jacques Ratier, Commissaire du Salon International du Livre Gourmand (France)

5.- The Categories

There is no other international awards organization which compares books in several languages, except for the Jacobs Creek Awards at Tasting Australia, for which Edouard Cointreau is the International Coordinator. At the Jacobs Creek Awards half of the winners are from Australia and New Zealand.

Other national food or wine awards around the world have 15 to 50 categories. For instance the German Academy of Gastronomy had 31 winners in German in October 2001, one for every 48 food and wine books published in German. The French trade magazine Livres Hebdo has 47 headings in its classification for French food and wine books.

In order to fully represent the diversity of food and drink publishing around the world, Gourmand World Cookbook Awards has 31 categories for cookbooks and 15 for wine books, a total of 46 categories. This means that there is one Best in the World winner for every 400 books published.

There are very few awards to honour food and wine books. By comparison, the French , for example, have an award for every five books of literature published, with over 1500 different literary award events.

6.-The Impact of the Gourmand World Cookbook Awards

Winners books get more visibility in the marketplace and higher sales, often with new print runs. In 2001, this has happened for Regis Marcon (Prix La Mazille) in France, and "Cognac", the spirits book, in Norway.

Translations and international rights deals are negotiated, such as for the Surrealist Gourmet Bob Blumer or Gallimard author Muriel Barbery in 2000.

Winners use wrap -arounds or self-adhesive stickers to announce their award to the clients, and issue press releases in their local markets, which helps makeg the Gourmand Awards the best known worldwide

"Awards are amazing things. When you win, you really believe in them, when you dont, you pick holes in them. Having been a professional judge of many different things, including food, wine, cooking, recipes, books, radio and television, I know how difficult a job it is.

What doesnt change is the effect awards have on sales. They really do help. Its particularly important for the small market we have here in NZ. Our books are competing with zillions of others coming in from overseas. It is fantastic to have international recognition for NZ books".

Julie Biuso, Author. New Zealand

 

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